ABSTRACT
The study investigates of marketing strategies and its significance on the performance of small scale and medium enterprise in Lagos State, Nigeria. The cross-sectional survey research design was employed for the study. A self-structured questionnaire was used to elicit data from respondents. The simple random sampling technique was used to select the 50 respondents employed for this study. Chi-square statistical analysis was used to test the hypotheses. The finding revealed that modern and consumer¬based marketing strategies improve the performance of small-scale enterprises. It was then suggested that a study of marketing strategies is necessary for small-scale business entrepreneurs.
A system is a collection of inter-related and inter-connected components that work together to perform or carryout a specific task in order to acco...
ABSTRACT
This study examines the role being played by the National Council of Women Societies in empowering women in Kaduna South Local G...
ABSTRACT
A television commercial, ad or TV spot is a compact short-term visual used by advertising to convey their mess...
ABSTRACT
The aim of this study is to determine the importance of road transportation as a medium for Ag...
BACKGROUND TO THE STUDY
According to Ajayi et al. (2006), supporting a secure, convenient, and inexpens...
ABSTRACT
This research work is aim to assess the effects of COVID-19 pandemic on external examination i...
ABSTRACT
Over the years, the major challenge facing the female folk is discrimination and unfair treatment in the society. This work disc...
EXCERPT FROM THE STUDY
Planning is a very important and crucial stage in the management...
ABSTRACT
Disinformation, misinformation, and fake news have been and are becoming an increasing problem online. The authenticity of onlin...
Background of the Study
The majority of people have the misconception that farming is an activity that takes place...